Sunday, 1 September 2013

Peer evaluation!

Please remember to do the peer evaluation for your group mates!!!!

Only 1 has done it so far..

Monday, 26 August 2013

Peer Evaluation

Dear S2-04,

I have emailed the peer evaluation form to your email.

Just in case you have missed it, please complete your peer evaluation here ASAP after your presentation.

Thank you.

Ms Choo

Tuesday, 13 August 2013

Presentation Schedule (week 8 and week 9)

Week 8
1. Fluffink
2. A cook's Paradise
3. Fast Mofu

Week 9
4. Electrix Industries
5. Au Dela

Each presentation is as follows:

  1. 3-5 mins presentation followed by a Q&A session
  2. All team members must present
  3. There will be peer evaluation at the end of the session

Business Pitch

    • Your Business Pitch should include the following:

  • Product
  • Mission and Vision statements
  • Market analysis
  • Marketing strategy
  • Risks (SWOT analysis)
  • Financial projection - cost and returns (3-5 years)
  • Financial needs

Wednesday, 3 July 2013

Financial Statement Week 1 Task

  • In your groups, work on your projected income statement for your company.
  • Forecast for the first 1 year, quarter by quarter.
  • (In real life, it’d be 3 years, month by month!)
  • Use commonly available data and state assumptions.
  • Complete the Revenue section by end of lesson
  • Post the complete income statement on the class I&E 
Please refer to the link for the example of the Profit and Loss Statement

Padlet wall

Monday, 13 May 2013

Links to the Marketing lesson slides

Marketing Lesson One

Marketing Lesson Two

Marketing Lesson Three

Marketing Lesson Four

Marketing Lesson Five

Thursday, 25 April 2013

Link to 4th P - Promotion Slides

Hi Class,

This is the link to the Promotion slides. Please find your task in the slides as well.

Thank you.

Thursday, 18 April 2013

3rd P of Marketing - Place

Account and justify your Place strategy - WHY did you choose your PLACE?

  1. Market Segmentation
  2. Visibility and Convenience
  3. Herding Effect
  4. Allocated area/location

Exclusive, Intensive, selective distribution?

Transport, Warehousing, order processing (B2B)?

2nd P of Marketing - Price

Account and justify your pricing strategy according to the 4 main factors of Pricing:  

  1. Customer (what do they want)
  2. Costs (fixed, variable, etc)
  3. Competition (same, higher or lower?)
  4. Corporate Objectives (profit making, non-profit?)
Pricing Techniques

ìCost-plus pricing: Profit = Price – Cost (Bottom-line)
ìGoing-rate pricing: “Follow the competitor”
ìMarket Skimming: “Start high”
ìMarket Penetration: “Start Low”
ìOdd and Even Pricing: Using Psychology

Thursday, 11 April 2013


In your business report,
ìWork on the “Product” component of Marketing Strategies.
ìInclude the Tangible and Intangible features of your product.
ìAnatomy of your product.
ìClassify your product.

A product consists of 2 components
ìTangible factorsìQuality, color, texture
ìIntangible factors
ìEnhance “product offering”
ìBranding, customer care, warranty

Anatomy of product
ìThe Core ProductìCar = transport
ìThe Tangible Productì physical/ unique features
ìThe Augmented Productìadded value
ìThe Future ProductìLT d/d

B2C market
ìConvenience Goods (routine)
ìShopping Goods (some risk)
ìSpecialty Goods (great risk)
ìUnsought Goods (“forced to buy”)

Sunday, 24 February 2013

Disclaimer for Survey form

ìDisclaimer: This survey is entirely an I&E project for academic purposes only. No real product/service shown in this survey is being manufactured or sold

Sunday, 17 February 2013

Vision statement

1.Start by choosing your achievement(s)
ìFive years from now, (my company name) will ___________________ by ________________________.
ìE.g. Five years from now, Tiny Tots Diaper Service will be the top grossing diaper service in the Lower Mainland by consistently providing a reliable, affordable service for Moms and Dads with small children.

mission statement guidelines

ìWhat business
ìWho to serve
ìTo whom
Objective for Share/stakeholders, Etc

Thursday, 31 January 2013

Group Assignment

nCreate a name and tagline for YOUR company. (Try
Include how are you going to build your company BRAND

Names should be:
nShort (2 syllables are ideal)
nEasy to Pronounce
nWorks in the English Languauge
nNo Acronyms
nLanguage Neutral

Tuesday, 22 January 2013

Monday, 21 January 2013

Hi class 2-04,

Well done for those who have complete their first and second blog assignment.

There is still a handfull of you that have not even accepted the invitation.

Please remind them to accept and also post their assignment. (I&E Rep!)

Ng Keen Yung_Brand

Service: (physical) cleaning of computer & fixing computer issues.
Company: Cleaning Service
Tagline: Never get dusty computers again!

Sunday, 20 January 2013

Company Tagline

Product: Home theatre system
Company name: Nimodef
Tagline: Your house will never be quiet!


Brand: Music revolution
Tagline: Music together as one
Product: Musical instruments (Guitars, pianos....)


Brand: Taggies

Tagline: Mama of Tags

Products: Tags, for any purpose (labeling of office ware, cabinets, sports equipment, luggages etc. )

Brand and Tagline Assignment

Product: Computers/Laptop
Brand name: Pinpoint Systems
Tagline: Precision and perfection


Brand: Xplosion

Tagline: Blows you alway

Product: Modified  Dynamite

by Chiam Chuen

Dah Tagline

Product: Uranium fuel rods
Brand name: Energ-i
Tagline: Powering the future

Goh Qian Zhe's brand

Brand Name: The Flying Thing
Product: TFT 145 - a Supersonic Plane like the Concorde but very low fuel consumption.
Tagline: Around the world instantly.

Name : Goh Qian Zhe, S2-04


Brand Name:Commercial Aeroplanes

Tagline:Your Home in the sky

Aeroplane Name:Eagle air

Company_Chi Han

Name of Company: Music's Playground
Tagline: Music, the universal language
Product: Musical Instruments/ music players


Name: Liaw Xiao Tao (15)
Company name: Evo-Tech
Product: Hardware parts for computing machines.
Tagline: Technology Reinvented


Product : Headsets/Speakers, with some other Computer Peripherals(Mice, Keyboards, Thumbdrives etc.)
Company Name : Soundex
Tagline : The Sound of Excellence


Brand Name: UltraFly

Product: A Revolutionized shoe that has all of the best things that are need on the soccer pitch. Extra padding for control, extra friction grip material to hit the ball or to curl it. Light materials which are green and lightweight which allows people to run faster. Studs are minimized and uses newest stud tech. A light and flexible sprint fram which is made of light fibre to allow maximum flexibility and speed.

Tagline: Faster than light


Name: Messiah
Tagline: 1)The legend of a century, at this moment..... 2) Achieve the impossible, do the legendary
Description: Feel you potential ready to explode at your fingertips. It is not because you can't, it is because you never felt the perfect tool. Try Messiah, because we are deliverance for you.....
Product: Selling sportswear for the average sportsman to unleash their potential to the fullest.

My company,tagline and product

Tagline:Best friend for a student

Done by:Arjun Appavoo(9)

Tuesday, 8 January 2013

Branding Stuff

Pick a brand and give reasons why you would choose this brand over others in the same industry.