In your business report,
ìWork on the “Product” component of Marketing Strategies.
ìInclude the Tangible and Intangible features of your product.
ìAnatomy of your product.
ìClassify your product.
A product consists of 2 components
ìEnhance “product offering”
ìBranding, customer care, warranty
Anatomy of product
ìThe Core ProductìCar = transport
ìThe Tangible Productì physical/ unique features
ìThe Augmented Productìadded value
ìThe Future ProductìLT d/d
ìConvenience Goods (routine)
ìShopping Goods (some risk)
ìSpecialty Goods (great risk)
ìUnsought Goods (“forced to buy”)